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Alexander Girard (May 24, 1907 - December 31, 1993), affectionately known as Sandro, was an architect, interior designer, furniture designer, industrial designer, and a textile designer. [2] Early life [ edit] He was born in New York City to an American mother from Boston and a French-Italian father. Designer and architect Alexander Girard was responsible for the design of over 17,000 elements for Braniff including the creation of a new typeface, seen in the 1965 annual report and 1967 timetable shown here. 727 Braniff Place. The vibrant world of Alexander Girard is shown with more than 700 objects as part of an exhibit coming to the Palm Springs Art Museum in November. . Shop Alexander Girard furniture and designs at Design Within Reach. Braniff Luxury . And, if youre honest, youll just drag up from the depths all the times youve hated or felt passionately about something and play it. This amount is subject to change until you make payment. Economy fares had only recently been introduced, and the opportunity to fly still existed mainly in the realm of the rich and famous; planes were white and gray, and airports resembled military aircraft hangers. He was the first modern designer to define textiles as being more than just functional and to further emphasize form through the application of color and pattern. Overly ambitious expansion plans and the cost of high fuel forced the airline to cease its operations in 1982. googletag.cmd.push(function() { googletag.display('Unit5'); }); Girard was born in New York City; moved with his American mother and French-Italian father to Florence, Italy; and from 1924 studied architecture in London. And you can also follow us on Facebook, Instagram and Twitter. Alexander Girard For Braniff International. Photography courtesy of Braniff Airways Foundation, Copyright. Even when he fell in love - and that was frequently - he was never submerged by disappointment. . Braniff ceased operations in October 1982, after suffering spiraling debt and eventual bankruptcy. Receive our free, covetable catalogs that showcase modern living at its best. St. Petersburg. Girard reprised the feat for Braniff International Airways in the mid 1960s, designing no less than 17,543 different itemsfrom logo to lounge furniture. a ellas los ojos, los odos y los corazones seunirn los pueblos del mundo.. Pucci For Braniff International. You can also support us by signing up to our Mailing List. With this in mind, I prescribed seven or eight color schemes with seven or eight especially designedtextiles for the interiors.. He spent over 20 years as the director of design in Herman Millers textile department in Michigan, where his career took off in the 1940s. Photography courtesy of Braniff Airways Foundation, Copyright. During his tenure, he created over 300 textile designs in multitudes of colorways, wallpapers, prints, furniture, and objects. As the director of Herman Miller's Textile Division from 1952-1973, his designs helped imbue postwar modernism with playfulness, and wit. Girard moved the airline away from its traditional color palette and toward bold hues like turquoise, orange, yellow, and blue. 747 Braniff Place. Get your Op-type fabrics and interiors designs by Architect Alexander Girard. He amassed over 100,000 pieces of art which he later gave to theMuseum of International Folk ArtinSanta Fe, New Mexico. The typeface was employed across Braniff's operations, on everything from airplane livery to timetables, matchbooks, and serving pieces. More Ways To Browse Peru Blanket Alexander Girard Pillows Retro Quilt Set Vintage Airline Collectables Airline Aluminum Airline Chair His graphic designs are much loved and can be found in the Vitra Collection. His passion for what he called toys led him around the globe, amassing a collection of roughly 106,000 pieces. Boeing 707 removable orange solid scheme, 1965. 747 Braniff Place. The Air Strip was the brainchild of Mary Wells, and Pucci designed a multilayered outfit of a coat and space helmet (or Rain Dome), a jacket and wraparound skirt, a dress, and a jumper/culotte two-piece, which would all be worn together, a layer being removed at each key in-flight interval. Seats upholstered with Toostripe and Checker by Alexander Girard, 1965. Where air stewards had previously been presented as staid experts in safety, at Braniff, they were reappointed as air hostesses, dressed in uniforms that reflected contemporary fashion trends. I'm thinking of you" - Pablo Iglesias Maurer, At the end of October 1959 in the basement of 39 Gerrard Street - an unexceptional and damp space that was once a sort of rest room for taxi drivers and an occasional tea bar - Ronnie Scott opened his first jazz club. You can fly with us seven times and never fly the same color twice . Learn more about how we protect your personal data by viewing our Privacy Notice. Free shipping for many products! If you enjoy what we do, please consider becoming a patron with a recurring monthly subscription of your choosing. But what Braniff may have failed to see is the way that Girard grounded that fantasy and magic in modernismplayful decor and masterful reduction, craftsmanship and industry, fantasy and logicrather than style with arrogance. The Cape Girardeau-Jackson, MO-IL Metropolitan Statistical Area encompasses Alexander County, Illinois, Bollinger County, Missouri and Cape Girardeau County, Missouri. He designed posters featuring art from South America for Dallas/Fort Worth International Airports lounge, and furnished it with pieces by Charles and Ray Eameshis colleagues at Herman Miller. At Herman Miller, Girard had the freedom to express himself. Quick View. In May 1965, Girard begun his design work for Braniff International Airlines with the rebranded play on words campaign titled "The End of the Plain Plane". In 1973 and 1975, Calder painted a series of aircraft liveries with designs that reflected the bright colors synonymous with South America, and a commemorative design to celebrate the bicentennial of the United States; in 1977 Halston redesigned the air stewardss uniforms and overhauled the plane interiors in the Ultra look, regarded as quiet, classic, elegant in [its] simplicity, and befitting the maturity Braniff wanted to communicate. Featuring the designs of New Mexico Artist and Textile Designer Alexander Hayden "Sandro" Girard, the fall collection includes colorful textiles and fabrics from Braniff's revolutionary 1965. We wont get you where youre going any faster, but itll seem that way.. For great art and culture delivered to your door, visit our shop. . A cast aluminium frame supports an upholstered seat that is shaped in steel and buffered with rubber edging. The airlines fleet was painted with a palette of soft pastels and bright primary colors, the plane seats and carpet upholstered in Girard textiles, and the in-flight experience packaged and presented in a typeface designed by Girard, with a custom bird logo, The Bluebird of Happiness. His typographic treatments and bird silhouette appeared on everything from matchbooks and glassware to timetables, stationery, badges, and ashtrays. Inside [we have] seven different color schemes, and since we fly to Mexico and South America, and from Peru, Brazil, and Argentina . Braniff had recently been bought by Troy Post, who worked in insurance. Alexander Girard (1907-1993) fue uno de los diseadores y artistas ms influyentes del siglo XX en el mbito del textil y el diseo de interiores. Girard's colors and themes spread throughout the company -- from the airplanes themselves, to ticket counters and waiting areas, to bar soaps and paper cups. Be the first to know about DWR special offers, new product launches, and Studio events. When the partnership was dissolved in 1984, the rights to the designs of Eames, Nelson, and Girard were assigned to Vitra for Europe and the Middle East, while the Herman Miller name and program were retained by Herman Miller. Born in New York City and raised in Florence, Girard was educated in Europe as an architect. The airline had made brave, transformative decisions regarding design and culture. In a book that became to be known as 'The People of the Abyss' London described the time when he lived in the Whitechapel district sleeping in workhouses, so-called doss-houses and even on the streets. With primary colors, concise geometric patterns, and a touch of humor, he injected joy and spontaneity into his designs. Ephemeral, disposable, they served only one purposeto let someone know "I'm here. - Alexander Rodchenko, 1921, Should Girards playing cards be used on a flight today, it is very likely that some will choose to admire the art on the cards as well as playing their favourite card games, such as poker and black jack which can also be done on, played a pivotal role in Girards art inspiration and eventually collection. View cart for details. This amount includes applicable customs duties, taxes, brokerage and other fees. All Rights Reserved. Robertson Aircraft Corporation was a post-World War I American aviation service company based at the Lambert-St. Louis Flying Field near St. Louis, Missouri, that flew passengers and U.S. Air Mail, gave flying lessons, and performed exhibition flights.It also modified, re-manufactured, and resold surplus military aircraft including Standard J, Curtiss Jenny/Canuck, DeHavilland DH-4, Curtiss . Braniff sought out two of the most popular designers of the day- famed American textile, architectural, & industrial designer Alexander Girard, & illustrious, Italian fashion designer Emilio Pucci. The new look, and particularly the in-flight experience, blurred the lines between empowerment and objectification, and was emblematic of a broader shift in culture and attitude, with Madison Avenues ad agencies seen as modern pioneers of this mindset. Braniff International Airways turned to architect-designer Alexander Girard when it refreshed its brand in 1965. Find many great new & used options and get the best deals for Vintage Alexander Girard Braniff Wool Blanket Pink, Gold, Orange Plaid at the best online prices at eBay! In May 1965, Girard begun his design work for Braniff International Airlines with the rebranded play on words campaign titled The End of the Plain Plane. Coffee Mug 11oz Braniff Alexander Girard End of the Plain Plane EOTPP Green Green Stripe 1965. In a television advertisement for the new-look Braniff International, a suited man announces: We hired Alexander Girard to do our planeswe have blue planes, orange planes, yellow planes. In 1968, Girarddesigned a set of playing cards. Boeing 707 upholstered with Orange Solid, Checker, and Toostripe by Alexander Girard, 1965. 2023 Braniff Boutique This rare chair belongs to the Braniff airline furnishings, produced by Herman Miller and available for private customers in 1967 only. $15.95; Quick View. Designed by Alexander Girard Girard Throw A dream blanket Girard Throw In the mid-1960s, Alexander Girard designed this richly hued throw blanket as part of an astounding 17,543-item brand identity system - from logo to lounge furniture to bag tags - for Braniff International Airways. Havana Rutledge was bound for her sister's funeral in San Francisco, Norman Allen to his mother's 88th birthday party in Madison, Wis. Ozark's first plane crash and St. Louis's worst killed 36 . Girards reputation soared in 1959, when his zestful interior design of the La Fonda del Sol restaurant in New York electrified the public. They were brought on board by advertising firm Jack Tinker & Partners, namely by account executive Mary Wells, whod been charged with transforming Braniff from a relatively small name in the aviation business to the airline representing the golden age of travel. "People got fainting fits if they saw bright, pure color," Girard commented at the time. 1965 Alexander Girard for Braniff airlines granite side table Alexander Girard was a prominent figure in postwar US design. Braniff International 90th Anniversary. He amassed over 100,000 pieces of art which he later gave to the, The Shop Prints, Sustainable Fashion, Cards & More, Get The Newsletter For Discounts & Exclusives, Emilio Pucci to drapethe staff inon-trend sex appeal, Photographs of Londons Kings Cross Before the Change c.1990, Photos of Topless Dancers and Bottomless Drinks At New York Citys Raciest Clubs c. 1977, Debbie Harry And Me Shooting The Blondie Singer in 1970s New York City, Jack Londons Extraordinary Photos of Londons East End in 1902, Photographs of The Romanovs Final Ball In Color, St Petersburg, Russia 1903, Eric Ravilious Visionary Views of England, Photographs of the Wonderful Diana Rigg (20 July 1938 10 September 2020), Photographer Updates Postcards Of 1960s Resorts Into Their Abandoned Ruins, Sex, Drugs, Jazz and Gangsters The Disreputable History of Gerrard Street in Londons Chinatown, The Brilliant Avant-Garde Movie Posters of the Soviet Union, Get-Ahead BOAC Speedbird Adverts from the Flight Magazine 1940 1970, The Brilliant Pop Art Zodiac Match Box Collection From 1970, Karl Blossfeldt Urformen der Kunst (Art Forms in Nature) 1928, The Stylish Anti-Bombing Designs of Paris Shop Windows in World War 1, Newsletter Subscribers Get Shop Discounts. 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